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Christmas Advertising Marketing and Display
by Martin M. Pegler, Retail Ad World
Product Group: Book
Publisher: Visual Reference Publications (2001-12)
ISBN: 1584710624
EAN: 9781584710622
Dewey Decimal #: 380
Paperback: 176 pages
Edition: 1st
SKU: 080701130
Condition: New
Comments: 1584710624 New, never read, may have minor wear on cover, ships in 24 hours. New, never read, may have minor wear on cover.
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Editorial Reviews
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Product Description
This book is divided into two sections: the first gives you the best-kept "secrets" for window displays and interiors. The author takes you on a tour of only the best window displays. You’ll see more than 200 photos and read what stores are doing to make this a successful selling season. The second section is an inside look at how retail stores and shopping centers prepare for the holidays. Learn how top retailers are enhancing their image and attracting customers, and getting them in the mood for holiday spending. 176 pages 9" x 12" 400 color images / softbound
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Customer Reviews
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Christmas is covered
Rating  (4)
Date: 2005-10-12
3 out of 3 customers found this reveiw helpful
Well presented book that does most of it's work through the very good large format photographs that illustrate the various concepts included. Loose 1 star because the last inclusions appear to around the year 2000.
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