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Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future
by John Blossom
Product Group: Book
Publisher: Wiley (2009-01-09)
ISBN: 0470379219
EAN: 9780470379219
Dewey Decimal #: 006.7
Binding/Media: Paperback - 368 pages
Edition: New
SKU: 09122009-0440
Condition: New
Comments: 0470379219 Brand new, we have a HUGE selection of computer books at great prices! New, never read, may have minor wear on cover.
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Editorial Reviews
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Product Description
Find out how social media communications is changing the content provider industry in Content Nation: Surviving and Thriving as Social Media Technology Changes Our Lives and Our Future. Developed through a collaborative wiki, this book is a collection of information from social media experts and serves as an example of how social media impacts the way we provide and receive content. You will learn how social media changes the way businesses market products and services, influences how people interact with the government, and dictates how we communicate with one another on a personal level.
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Customer Reviews
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A great textbook on Social Media
Rating  (5)
Date: 2009-08-18
I have found Content Nation to be an informative read on several levels. I like how the author shared a variety of rules and guidelines including Seven Secrets of Social Media, Content Nation Marketing Rules, Content Nation Enterprise Rules etc. The benefit of these distillations is that they can help the practitioner evaluate their current and future social media strategies using these tools as guidelines. Moreover, each of these is illustrated by case studies and examples that help explain the concept. I learned about many new companies and brands as a result of reading Content Nation. I also found it useful that the author shared both the positive and negatives of this phenomenon and provided cautionary tales for people who might seek to deceive the marketplace.
Blossom has created a very useful tome that puts scholarly rigor to a part of the publishing industry that is still considered the Wild, Wild West by some-- long live Content Nation!
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An insightful overview of the new media
Rating (5)
Date: 2009-03-26
1 out of 1 customers found this reveiw helpful
I found Content Nation to be a great overview of a wide range of user content driven media outlets. In addition to comprehensive descriptions there are many insights into the causes and future of this sort of medium.
I highly recommend this book to those that wish to participate in the future of the web
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"The Future Belongs to Content Nation"
Rating (5)
Date: 2009-02-09
2 out of 2 customers found this reveiw helpful
I found John Blossom's new book, "Content Nation," to be one of the most fascinating reads I've come across in a long time. Its most vivid illustration is how our very lives are impacted by the fact that just about anyone can publish to the *world* as a result of "social media" -- and what this capability means to humankind, both now and years from now. There is no doubt whatsoever that "the future belongs to Content Nation." Anyone interested in social media, technology, and communications, should be read this intriguing book.
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A social media primer
Rating (5)
Date: 2009-02-09
1 out of 1 customers found this reveiw helpful
As everyone can now publish on the web the lines between traditional media and citizen journalism become fuzzy. These changes have huge impact, not just for publishers, but also for marketers and knowledge workers.
The change becomes a blur for many business professionals. Which tools and trends do we need to follow? Which platforms are for business and which are just for fun?
Luckily, John Blossom provides a roadmap making these topics accessible to those who don't follow social media on a daily basis. And this is not simply an academic analysis. John shared chapters of the book while he was writing it, and incorporated feedback from readers of his blog into the final product. More importantly, John shares real-world examples of how businesses, governments and nonprofits are using social media to achieve success.
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Blindsided
Rating (5)
Date: 2009-01-12
3 out of 3 customers found this reveiw helpful
Just as many in business are beginning to see that they've been blindsided by the explosion in social media and social networking, along comes John Blossom's excellent and insightful study. Marketers, strategic planners, corporate communications managers, and investor relations and public relations professionals all are being impacted by the new freedom that consumers, investors, employees and others have to communicate directly, bypassing traditional hierarchies. Will it change the world? We'll see. But at the very least, social media is a new element that cannot be overlooked. John's book - with its analysis and case studies -- is a great way to understand the dynamics involved.
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